Packaged to Deceive turns the tables on processed food manufacturers by pulling back the curtain and giving you a chance to go where you’ve never gone before—inside the inner workings of Big Food companies.
Bruce Bradley worked for over fifteen years in Corporate America as a marketer for some of the largest food companies in the world—General Mills, Pillsbury, and Nabisco.
After deciding to leave Big Food, Bruce began speaking out about how the food industry puts profits first and endangers your health with highly processed foods made with questionable ingredients and promoted with deceptive advertising.
Leveraging his food industry experience and a lifelong passion for writing, Bradley wrote a best-selling, heart-pounding thriller, FAT PROFIT$, where corporate greed and personal integrity square off. Bradley, his blog (brucebradley.com), and FAT PROFIT$ have been featured on BBC, CNN, the Wall Street Journal, Huffington Post, Grist Reader’s Digest, Prevention, and Men’s Health.
Determined to continue making a difference, during the pandemic Bruce decided to write Packaged to Deceive — pairing Bruce’s vast knowledge of the industry with firsthand stories of how big food brands are actively tricking you into eating more and more unhealthy, processed food.
Bruce now lives in Denver, Colorado, with his dog, Katie, who has inspired him on his latest mission—to “put dogs first” and revolutionize the pet food category with the launch of a new line of organic, human-grade dog treats called Yitto Paws.
An insider's look behind the curtain to the ins and outs of how Big Food & Beverage companies work.
Food without compromise — that's the goal of Big Food. But what happens to people when companies follow this path with a profits-first mentality?
Did you know that most Big Food companies spend billions of dollars on advertising their products and lobbying governments. Why? It's all about getting you to buy more by manipulating your thoughts.
There's a lot that Big Food companies don't want us to know. And what better way to learn it that from food-company insiders. That's why Packaged to Deceive goes inside these companies by speaking to current and former employees.
Read the first chapter and see how Packaged to Deceive will open your eyes!
Did you or do you currently work in the food industry? Bruce would love to hear your story about how you think food companies cross the line in marketing their products.
Note: Anything your share with Bruce will be held under strict confidentiality. Bruce will not share your story or identity without your express permission.
Is the food you eat safe?
It’s free to reserve. No obligation.