Packaged to Deceive turns the tables on Corporate America by pulling back the curtain and giving you a chance to go where you’ve never gone before—inside the inner workings of these companies.
The first two books in my series go behind the scenes in the processed food and pet products industries.
Bruce Bradley worked for over fifteen years in Corporate America as a marketer for some of the largest food companies in the world—General Mills, Pillsbury, and Nabisco.
After deciding to leave Big Food, Bruce began speaking out about how the food industry puts profits first and endangers your health with highly processed foods made with questionable ingredients and promoted with deceptive advertising.
Leveraging his food industry experience and a lifelong passion for writing, Bradley wrote a best-selling, heart-pounding thriller, FAT PROFIT$, where corporate greed and personal integrity square off. Bradley, his blog (brucebradley.com), and FAT PROFIT$ have been featured on BBC, CNN, the Wall Street Journal, Huffington Post, Grist, Reader’s Digest, Prevention, and Men’s Health.
Determined to continue making a difference, Bruce started work on a new series of books, Packaged to Deceive, that reveals the marketing tricks companies have used to get us to buy their products. The first two book dig into the secrets of the Processed Food and Pet Products industries.
Bruce now lives in Denver, Colorado, with his dog, Katie, who has inspired him on his latest mission—to “put dogs first” and revolutionize the pet products industry with the launch of a new line of organic, human-grade dog treats called Yitto Paws.
If all that wasn’t enough, Bruce is about to unveil a new podcast called END GREED NOW. Sign up here to get updates on the END GREED NOW launch.
An insider's look behind the curtain to the ins and outs of how companies and industry organizations and lobbyists conspire work to hide what's in their products and trick you into thinking they're healthy.
What happens when profits get in the way of quality? Quality loses out 10 out of 10 times. But rather than admit to that lower quality, Processed Food and Pet Products companies trick you into believing you're getting a lot more than you really are. That's how profits drive deception.
Did you know that most Big Food and Pet Products companies spend billions of dollars on advertising their products and lobbying governments. Why? It's all about getting you to buy more by manipulating your thoughts with misleading ads, packaging, and so much more.
There's a lot that Big Food and Pet Product companies don't want us to know. And what better way to learn about them than from company insiders. By speaking to current and former employees of these companies, you'll learn not only their secrets but also why they've been hiding the truth from you.
When Bruce started working on Packaged to Deceive, he imagined just one book. Given his interest in pets, he planned to include a chapter on the Pet Products Industry. But as he started putting together the chapter, Bruce quickly realized that the deception and lies behind the pet food recommendations, labeling, marketing, and more demanded its own book. PLUS as news of Packaged to Deceive gets out, Bruce has received stories of deception from all sorts of industries (Health Care, Pharma, Financial, Energy, and more) that need to be told. So, a series was born!
Read the first chapter from both books and see how the Packaged to Deceive series will open your eyes!
Have you worked in the processed food industry or pet products industries?
Bruce would love to hear your story about how you think companies have crossed the line in marketing their products.
Note: Anything your share with Bruce will be held under strict confidentiality. Bruce will not share your story or identity without your express permission.
Is the food you feed your kids and pets safe?
It’s free to reserve. No obligation.
